Unilever Japan Elevates Lui Castañeda to Social & PR Lead

Lui Castañeda elevated to Social & PR Lead – Beauty & Wellbeing Japan at Unilever Lui Castañeda has been elevated to Social & PR Lead – Beauty & Wellbeing Japan at Unilever, expanding his regional leadership responsibilities within the company's Beauty & Wellbeing business. Based in Tokyo, Japan, he brings over 13 years of professional experience spanning public relations, brand communications, influencer marketing, media relations, and strategic partnerships. Castañeda has been associated with Unilever for over four years, building extensive experience across the Philippines and Southeast Asia. Before his latest appointment, he served as Social & PR Lead – Beauty & Wellbeing Philippines, where he worked across public relations, media relations, influencer engagement, communities, and partnerships. Prior to joining Unilever's Japan team, he held several positions within the company's Beauty & Wellbeing division, including PR and Influencer Lead for the Philippines, Malaysia, and Singapore, as well as Influencer Specialist for Beauty & Wellbeing Southeast Asia. These assignments enabled him to develop a strong understanding of regional markets, brand engagement, and integrated communications strategies. Before joining Unilever, Castañeda spent nearly seven years at CASTRO and Associates Public Relations Corporation, where he worked across client partnerships, campaign development, media engagement, and brand communications. His experience also includes Skechers Philippines, where he spent over two years contributing to brand and public relations initiatives. With experience across Unilever, CASTRO and Associates Public Relations Corporation, and Skechers Philippines, Castañeda brings a diverse background in strategic communications and brand building to his new position. His appointment marks another step in his professional journey, as he takes on expanded responsibilities in Japan's Beauty & Wellbeing market.