Amaara Sangam Joins AstaGuru as Director – Client Relations Operations

Amaara Sangam has joined AstaGuru as Director – Client Relations Operations, bringing nearly two decades of experience across luxury, business leadership, strategic consulting and operations. Her expertise lies in understanding discerning consumers, particularly HNI and UHNI clientele, and developing the strategic frameworks, customer experiences and operational systems that support sustainable business growth.

Her career began in London's luxury fashion industry, working with leading international brands including Dior, Gucci, Aquascutum, DKNY and Juicy Couture. She subsequently joined LVMH as a Retail Business Analyst, where she combined an understanding of luxury consumer behaviour with data-driven commercial decision-making. At CKM Ltd, she contributed to the company's global expansion from 720 to over 900 stores, strengthening her expertise in strategic planning, business analytics and scalable operations.

Amaara later spent seven years as an independent strategic consultant, advising senior leadership across luxury, entertainment, media and fintech. Her work spanned brand architecture, market positioning, business development, go-to-market strategies, partnerships and monetisation, with a consistent focus on creating systems and structures that enable businesses to scale.

Before joining AstaGuru, she served as Business Head at Usha International, progressing from AGM to DGM. Her responsibilities included P&L ownership, revenue growth, brand repositioning and premiumisation, alongside establishing SOPs, performance frameworks and operational processes to strengthen business efficiency and customer experience.

Her creative background includes founding TheActingBiz.in, working as an actor in the Hindi film industry, and experience in film production and casting. She has also served as Head of Content & Marketing Consultant at ausper and has been an educator at Istituto Marangoni, Mumbai, since 2018, teaching luxury fashion buying and merchandising, sustainable fashion and the legacy of luxury.

Across industries, Amaara's approach has remained consistent: combining an understanding of luxury consumers and brand desirability with commercial discipline and systematic thinking.

At AstaGuru, she will focus on strengthening client intelligence, relationship management frameworks and operational excellence, empowering client-facing teams and building scalable systems to deliver exceptional collector experiences and long-term business growth.