Amit Madhu Appointed as Head of Customer Value Management at Ncell

Amit Madhu has been appointed as Head of Customer Value Management – Consumer Marketing at Ncell, Nepal, where he will lead subscriber growth through new revenue streams, retention, campaign platforms and strategic partnerships. His mandate will also focus on strengthening trade channels, customer experience and commercial performance while accelerating digital engagement through app-led subscriptions and payments.

A marketing technologist and business operations strategist with over two decades of experience, Amit brings expertise across Customer Value Management, digital marketing, campaign platforms, partner integration, loyalty, pricing, product management and growth strategy. At Vodafone Idea, he most recently led CVM capabilities, platforms, solution design, partner integration and Digital Martech, following his role as General Manager – CVM, Marketing & Commercial Operations.

Earlier, Amit held leadership roles at Vodafone, Jio, Tata Teleservices and Reliance Communications, building experience across CVM, consumer and enterprise marketing, data products, acquisition, P&L management, digital ecosystems and strategic alliances. He began his

career with LG Electronics, progressing through roles across product marketing, sales and key account management.

Known for his “Enabler and Executor” approach, Amit combines business strategy with technology-led execution to turn complex challenges into scalable growth opportunities. At Ncell, he will bring this experience to building stronger customer value engines, unlocking alternate revenue opportunities and advancing digital-first consumer engagement.