Ananya Naidu has been appointed as Associate Director – Product & Revenue Strategy at JioHotstar, bringing a strong blend of expertise acros

Ananya Naidu has been appointed as Associate Director – Product & Revenue Strategy at JioHotstar, bringing a strong blend of expertise across digital media, creator ecosystems, revenue growth, brand partnerships, and performance marketing. In her new role, she will focus on driving product-led growth, monetization strategies, and revenue initiatives for one of India’s largest digital entertainment platforms.

Prior to JioHotstar, she held multiple leadership roles at Affinity Global , where she led account management, affiliate marketing, app-install campaigns, search and display advertising, and brand partnerships across global markets. Earlier, she worked with Only Much Louder , managing content performance, creator-led campaigns, and e-commerce marketing for leading brands including Bacardi, AJIO, Nykaa, and NH7 Weekender. Her career also includes marketing and communications roles at Mpower - An Initiative Of Aditya Birla Education Trust and Fibre2Fashion, where she built expertise in digital growth, influencer marketing, brand strategy, and audience engagement.