Aniruddha Haldar has been elevated to Senior Vice President

Aniruddha Haldar has been elevated to Senior Vice President, People Mobility (India Two-Wheeler Business) at TVS Motor Company, with immediate effect. In his new role, he will lead the company's petrol and electric two-wheeler businesses in India, bringing key business functions under unified leadership.

He has been associated with TVS Motor Company since 2011, serving as Senior Vice President – Marketing and leading strategic marketing, brand management, product development and consumer insights. Before joining TVS, he served as Head of Marketing at Mahindra Holidays & Resorts India Limited and held sales leadership roles at Gillette India Pvt. Ltd and Arvind Brands.