Ashley DSouza appointed as Chief AI Acceleration Officer at FieldAssist

Ashley DSouza has been appointed as Chief AI Acceleration Officer at FieldAssist, where he will focus on developing AI-native platform solutions for the consumer packaged goods (CPG) industry. He brings extensive experience across digital transformation, artificial intelligence, product management, sales, and marketing, with a focus on technology-led business growth.

Prior to joining FieldAssist, Ashley served as Chief Digital Officer at Hindustan Coca-Cola Beverages, leading digital strategy and transformation through AI, data science, and product solutions. His work in digital transformation reflects his experience in leveraging technology to advance business priorities.

Earlier, Ashley held leadership roles at Amazon, heading marketing for Amazon Business India and sales and marketing for Amazon Distribution. He also served as Vice President – Business at Swiggy, strengthening his expertise in business growth, customer engagement, and digital innovation.

In his new role at FieldAssist, Ashley will bring together his experience in AI, digital strategy, and business leadership to support the development of AI-native solutions for the CPG sector.