Ashutosh Bhalerao Joins WPP Media as VP of Search

Ashutosh Bhalerao has been appointed as Vice President – Search, Media Delivery & Operations at WPP Media. He brings extensive experience in digital marketing, performance media, search strategy and media operations. His expertise spans campaign optimisation, business growth, client management and performance-led media solutions. He has built his career across digital media agencies, handling large-scale portfolios and integrated marketing initiatives.

Before joining WPP Media, Ashutosh served as Group Head at Puretech Digital - A Genesis Company, managing BFSI, OTT and partnership portfolios. During his five-year tenure, he progressed through roles including Customer Excellence Manager and Senior Project Manager. Earlier, he worked with Interactive Avenues and Performics India, handling performance campaigns across search, paid social, display and programmatic media. His experience combines media strategy, operational delivery, P&L ownership and business growth.

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