Building Markets from Zero to Scale: Vasu Bansal’s Global GTM Leadership Journey

Vasu Bansal, Founder, Samora Global
Vasu Bansal builds markets that don't exist yet.
Over the last decade, he has worked on the ground in 40+ countries and done business in 80+ markets across the Middle East, South Asia, Africa, Europe and beyond. Most of them started at zero: no customers, no pipeline, no playbook. He built EMEA from the ground up, grew a business from 0 to 1 and then from 10 to 100+, and closed 100+ enterprise deals along the way.
For the last 2 years, he has also been an advisory GTM member for several startups, helping founders take their products into new markets and build their first revenue engines.
Every new market, and new product taught him the same lesson. The hard part is never the product. It is finding the right companies, reaching the people who actually decide, and building a pipeline you can trust in a place where you know nobody.
So, he built Samora Global to do exactly that.
SamoraOS is the operating system for revenue teams. Its AI engine, SAM, builds your funnel automatically, in any country, including markets most teams have never even heard of:
→ Finds the companies that match your ideal customer, wherever they are
→ Maps the full buying committee, with verified contacts
→ Writes personal outreach in the buyer's own language and books the meetings
→ Checks every deal against real activity, so the pipeline shows what is actually happening, not just what someone logged
As Vasu puts it, with AI reshaping every industry, the next wave of growth will come from companies entering markets they have never touched. The bottleneck won't be the product. It will be landing in the real world, across cultures, without a map.
Samora is that map.
We're delighted to spotlight Vasu in the CXO Lanes community.

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