Exide Transforms CX with Salesforce Cloud Integration

Exide Industries has partnered with Salesforce to unify customer engagement and strengthen service delivery across its B2B and B2C operations. The collaboration brings customer data, AI and business processes onto a connected platform, enabling improved decision-making, streamlined interactions and more responsive customer experiences.

The company has deployed Salesforce’s Sales Cloud, Service Cloud, Field Service Cloud, Marketing Cloud and Experience Cloud to manage the entire customer lifecycle. The integrated platform connects its dealer and service networks, improves complaint resolution, supports doorstep assistance through its Batmobile service and enhances sales and warranty management. Exide’s next phase of transformation will focus on AI agents, predictive diagnosis and automated service operations to build a more intelligent, connected customer ecosystem.