FMCG Growth Is No Longer Just About What Sells

𝐅𝐌𝐂𝐆 𝐆𝐫𝐨𝐰𝐭𝐡 𝐈𝐬 𝐍𝐨 𝐋𝐨𝐧𝐠𝐞𝐫 𝐉𝐮𝐬𝐭 𝐀𝐛𝐨𝐮𝐭 𝐖𝐡𝐚𝐭 𝐒𝐞𝐥𝐥𝐬

Understanding the consumer is only one part of the equation. What happens at the store can be just as important.

At AIM Summit 2026, this session explored how AI can connect consumer intelligence with what actually happens on the ground, helping marketers move from insights to better execution.

The conversation looked at the possibilities across the FMCG journey, from understanding demand and consumer behaviour to making sharper decisions closer to the point of sale.

For marketers, the opportunity is not simply having more data. It is about turning that data into decisions that make a measurable difference where it matters.

An interesting look at how the next phase of FMCG growth could bring consumer understanding and store execution much closer together.

AIM Summit | CXO Lanes