Google Invests ₹10 Crore in Rigi, Boosting Creator Economy

Google International has invested ₹10 crore in microdrama platform Rigi, marking its entry into the startup’s investor base. The investment values Rigi at approximately ₹670 crore post-money and gives Google a 1.43% stake in the company. The funding was raised through the issuance of 1,543 preference shares at ₹61,796 each, according to media reports.

Founded in 2021 by Swapnil Saurav and Ananya Singhal, Rigi initially focused on helping creators, influencers and celebrities monetise their digital audiences. Its services included subscription-based communities on WhatsApp and Telegram, along with tools to sell online courses, webinars, workshops and personalised mentorship sessions. The company has since expanded into short-form entertainment through its microdrama platform, Rigi TV.

Welcoming Google's investment, co-founder Ananya Singhal said the company was excited to see the team continue expanding its presence in short-form entertainment. The investment marks a new milestone for Rigi as it strengthens its position in India's growing digital entertainment and creator economy.

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