Ipsita Johri Rane joins DirectX as Senior Vice President – Strategy & Head – Brand Solutions

Ipsita Johri Rane has joined DirectX as Senior Vice President – Strategy & Head – Brand Solutions, bringing over 25 years of experience across marketing, communications, brand building and entrepreneurship. Her appointment comes at a pivotal stage in DirectX’s evolution as the company strengthens its strategic capabilities to address complex brand challenges and deliver meaningful business outcomes.

In her new role, Ipsita will focus on strengthening DirectX’s approach to brand strategy, consumer understanding and solutions development. Her mandate will involve identifying emerging consumer opportunities and translating them into differentiated, outcome-oriented strategies that connect brand engagement with discovery, trial, consideration and action.

Ipsita brings extensive experience from leading organizations, including The Walt Disney Company India, Sony Pictures Entertainment and Tata Teleservices Ltd. Her professional background across these organizations has shaped her understanding of marketing, communications and brand building, bringing valuable perspectives to her new responsibilities at DirectX.

At DirectX, Ipsita will play a key role in advancing the company’s hyperlocal communication capabilities by bringing together strategy, consumer insights, experiences, partnerships and technology. Her focus will be on helping brands move beyond visibility and conventional marketing activations towards solutions that address specific consumer needs and business objectives, while strengthening DirectX’s position as a strategic partner for brands.

Her appointment reflects DirectX’s ambition to deepen its strategic capabilities and create more relevant, contextual and impactful brand experiences. With Ipsita’s leadership, the company aims to strengthen the connection between consumer engagement and measurable business impact, helping brands identify new opportunities for growth in an increasingly dynamic marketplace.