Karan Budhiraja has been elevated to Category Head Marketing at Perfetti Van Melle . With over

Karan Budhiraja has been elevated to Category Head Marketing at Perfetti Van Melle . With over 14 years of experience across brand building, innovation and consumer insights, he will lead marketing and commercial strategy for the company’s Refreshment business, overseeing the portfolio of gum and mint brands, including Center Fresh, Center Fruit, Happydent and Mentos. Prior to this appointment, Budhiraja served as Group Product Manager for Jellies and Chupa Chups at Perfetti Van Melle . He previously worked as Senior Brand Manager at AkzoNobel, managing the Dulux premium interiors portfolio, and as Brand Manager at McCain Foods . Earlier, he held brand management and consumer insights roles at Perfetti Van Melle and NielsenIQ , building expertise in category growth, P&L management, product innovation and integrated marketing. # BrandMarketing # ConsumerGoods # MarketingLeadership # cxolanes