Paramesh Pillai Promoted: Etisalat Fixed Wireless Director

Paramesh Pillai has been promoted to Director – Fixed Wireless at etisalat UAE, bringing over 20 years of experience in telecommunications, strategic marketing and product management. In his new role, he will lead the Fixed Wireless product portfolio with full P&L responsibility, driving product strategy, innovation and commercial performance. His mandate includes developing competitive service propositions, strengthening customer experience and delivering profitable growth. He takes on this leadership role after serving as Acting Head – Home Fiber at etisalat UAE.

During his tenure at etisalat, Paramesh held several leadership positions, including Senior Manager – Product Marketing / eLife, Product Manager – eLife and Marketing Manager – Fixed Voice. He played a key role in shaping home connectivity propositions, product roadmaps, go-to-market strategies and commercial initiatives across the UAE. Earlier, he led Products & Marketing Operations at Sify Technologies Limited. and held product management roles at Reliance Communications. His career also includes experience with FCI, Honeywell Technologies and MK Electric, building a strong foundation in product strategy and marketing.

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