Parvathi Raghunathan appointed as Senior Vice President at WPP Media

Parvathi Raghunathan has been appointed as Senior Vice President at WPP Media. She brings extensive experience across the MarTech and AdTech landscape. Her expertise includes data partnerships, programmatic advertising and marketing technology. In her new role, she will contribute to the organisation’s strategic priorities and business growth. Before joining WPP Media, Parvathi served as Director – Data Partnerships at The Trade Desk. She previously held senior leadership positions at GroupM, including Senior Director – MarTech and Data Partnerships and Senior Director – MarTech Partnerships. Her earlier experience includes working as a Programmatic Solutions Consultant at Amazon. She also held roles at Xaxis, including Associate Director – Product and Supply Operations Manager – Publisher Partnerships and Strategic Alliances. Her professional journey reflects expertise in product strategy, digital advertising and strategic partnerships. hashtag # MarTech hashtag # AdTech hashtag # DigitalAdvertising hashtag # cxolanes