Sushant H Vithaldas has been appointed as Head of Creator Marketing at Edelman, where he will lead the agency’s creator and influencer marke

Sushant H Vithaldas has been appointed as Head of Creator Marketing at Edelman, where he will lead the agency’s creator and influencer marketing practice in India. A seasoned marketing leader with extensive experience across digital marketing, brand strategy, content partnerships, consumer engagement, and business growth, he brings a strong track record of delivering integrated marketing solutions for global brands across FMCG, retail, technology, fashion, and e-commerce sectors.

Prior to Edelman, he served as Regional Business Head at Collective Artists Network, leading celebrity and creator-led brand partnerships and strategic content collaborations. Earlier, he spent more than seven years at Schbang, where he held multiple leadership roles including Head of Business – Bangalore, helping scale the agency’s growth, client portfolio, and award-winning campaigns. His career also includes leadership positions at Landmark Group and independent consulting assignments, where he drove brand transformation, customer acquisition, and marketing-led business growth across diverse industries.