The Marketing Funnel Has Changed. Have Marketers Changed With It?

𝐓𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐅𝐮𝐧𝐧𝐞𝐥 𝐇𝐚𝐬 𝐂𝐡𝐚𝐧𝐠𝐞𝐝. 𝐇𝐚𝐯𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐂𝐡𝐚𝐧𝐠𝐞𝐝 𝐖𝐢𝐭𝐡 𝐈𝐭?

The marketing funnel we knew a few years ago does not quite work the same way anymore.

At AIM Summit 2026, this session looked at the shift from the pre-AI to the post-AI era and what it means across the marketing funnel. From understanding customers and creating campaigns to reaching the right audience and measuring outcomes, the way marketers work is being reshaped.

But the bigger conversation was not simply about adopting new tools. It was about knowing where they genuinely add value and where human judgement still makes the difference.

The audience was clearly tuned in, and for good reason. These are changes marketers are already dealing with, not something waiting around the corner.

AIM Summit | CXO Lanes