What Happens When Your Next Customer Isn’t Human?

𝐖𝐡𝐚𝐭 𝐇𝐚𝐩𝐩𝐞𝐧𝐬 𝐖𝐡𝐞𝐧 𝐘𝐨𝐮𝐫 𝐍𝐞𝐱𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐈𝐬𝐧’𝐭 𝐇𝐮𝐦𝐚𝐧?

For years, marketing has been built around understanding people. Their needs, choices, habits and the reasons behind their decisions.

But what happens when technology starts making some of those decisions for them?

At AIM Summit 2026, this panel explored what that shift could mean for marketers. The conversation looked at how customer journeys may change, how brands will need to think differently about discovery and choice, and what happens when people and digital agents both influence a purchase.

It raised an interesting question for the room: if the way customers make decisions changes, how much of marketing needs to change with it?

A fascinating conversation about the future customer and a marketing landscape that may look very different from the one we know today.

AIM Summit | CXO Lanes