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What's your biggest AI challenge in marketing?

What's your biggest AI challenge in marketing?

𝐖𝐡𝐚𝐭'𝐬 𝐲𝐨𝐮𝐫 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐀𝐈 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐢𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠?

A room full of marketing leaders at AIM Summit 2026, and one question for our wider community.

𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘄𝗶𝘁𝗵 𝗔𝗜 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼𝗱𝗮𝘆?

A. Team skills and readiness

B. Choosing the right tools

C. Data and measurement

D. Proving ROI

Tell us your pick in the comments. 👇

AIM Summit | CXO Lanes

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