Zydus Goes AI-Native with SalesCode AI Native Sales Platform

One of India’s Largest FMCG Companies to Transform Its Sales & Route-to-Market

Zydus Wellness, the consumer wellness company behind some of India’s most trusted health and wellness brands, has partnered with SalesCode.ai to build a future-ready sales force with an AI-native sales platform.

Zydus Wellness, which operates one of India’s most mature Sales Force Automation (SFA) ecosystems with a 3,000+ member sales team, has taken the next step in its sales transformation through SalesCode.ai's AI-native SFA platform.

The rollout marks one of the most comprehensive AI-led sales transformations in the Indian FMCG sector, spanning General Trade and Food Services across urban and rural markets on a single AI-native platform.

The collaboration is significant as Zydus Wellness already runs one of India’s most advanced SFA ecosystems, supporting over 3,000 sales professionals.

Sharing the announcement on LinkedIn, Lalit Ahuja, SVP – Sales, Zydus Wellness, said the partnership with SalesCode.ai reflects the company's commitment to innovation. He added that the platform's AI-driven capabilities will help improve assortment, distribution, and customer service, expanding physical access to millions of shoppers.

Calling the platform "bleeding-edge," Ahuja highlighted the growing role of AI as a strategic enabler for the future of enterprise sales.

The transition also addresses key FMCG sales challenges such as frontline attrition, absenteeism, vacant territories, and skill gaps in product selling and distribution—areas where conventional SFA systems often fall short.
More than a technology deployment, the partnership reflects a shared vision to redefine modern sales operations through artificial intelligence.

𝐀𝐛𝐨𝐮𝐭 𝐙𝐲𝐝𝐮𝐬 𝐖𝐞𝐥𝐥𝐧𝐞𝐬𝐬
Zydus Wellness Limited is one of India’s leading consumer wellness companies, with a portfolio of trusted brands across health food, personal care, and wellness categories, serving millions of consumers in India and international markets.

𝐀𝐛𝐨𝐮𝐭 𝐒𝐚𝐥𝐞𝐬𝐂𝐨𝐝𝐞 𝐀𝐈
SalesCode AI is an AI-native sales technology platform for CPG companies. Its offerings include NextGen SFA, NextGen DMS, eB2B, and Agentic AI, enabling hyper-personalized AI-generated targets, tasks, and incentives for sales teams. The platform supports 3 million+ users across 20+ countries and 18+ languages, processes 550 million+ daily transactions, generates 22 million+ AI/ML recommendations daily, and has delivered 6–15% sales uplift for leading global CPG companies.
Learn more at www.salescode.ai.

𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐧𝐭𝐚𝐜𝐭
SalesCode AI: Pramit Kumar Das | pramit.das@salescode.ai | +91 9811199014