Gaurav Kwatra has been appointed as Chief Marketing Officer (CMO) at iD Fresh, one of India’s leading fresh food brands. In this role, Gaurav Kwatra will be responsible for driving iD Fresh’s marketing and brand-building strategies, focusing on expanding the company’s market presence and enhancing customer engagement. His appointment comes as the company seeks to further solidify its position as a top player in the consumer food sector.
Kwatra brings over two decades of experience in the food and beverage industry, having held prominent roles at Nestle and Britannia. His extensive background spans various categories within the sector, where he has successfully led high-impact marketing campaigns that have contributed to significant business growth and profitability. Kwatra’s expertise in turning around brands and launching new ventures has made him a well-regarded leader in the industry.
Before joining iD Fresh, Guarav Kwatra served in leadership positions at Nestlé, where he played a pivotal role in shaping brand strategies and driving business success. His ability to innovate and execute consumer-centric strategies aligns perfectly with iD Fresh’s mission to deliver clean, high-quality, fresh food to households across India and beyond.
As CMO, Guarav will be instrumental in accelerating the brand’s expansion, both in existing and new markets. His leadership will be key in refining iD Fresh’s marketing strategies to ensure the brand resonates with its growing customer base and continues to stand out in the competitive food industry.
Rajat Diwaker, CEO (India) of iD Fresh, expressed excitement over Guarav Kwatra’s appointment, noting that his deep expertise in brand-building and innovation would bring a fresh perspective to the company’s journey. Diwaker emphasized that Kwatra’s passion for driving consumer-centric initiatives aligns with iD Fresh’s vision to offer high-quality, fresh food solutions to a larger audience.
Guarav Kwatra’s appointment marks an exciting new phase for iD Fresh as it continues to strengthen its presence in India and expand internationally. With his proven track record of success, Kwatra is poised to lead the company into its next phase of growth, ensuring that iD Fresh remains a beloved brand for customers seeking fresh and nutritious food.
As the company looks to the future, Gaurav Kwatra’s leadership will play a crucial role in enhancing iD Fresh’s marketing strategies and delivering on its mission to bring healthy, fresh food to millions of households. His vast experience and commitment to innovation will help guide iD Fresh in achieving continued success.