Partha Biswas has elevated to the role of President & Head of Ready-To-Drink (RTD) Business at Tata Consumer Products. This move marks a significant transition in his illustrious career, where he brings a wealth of experience from his previous leadership positions, notably as the Executive Vice President and Head of Business for Hindi General Entertainment at Viacom18 Media Private Limited. During his tenure at Viacom18, Partha was instrumental in developing strategies that enhanced audience engagement and drove revenue growth.

Before his role at Viacom18, Partha served as the Chief Operating Officer at ACT Fibernet, where he played a pivotal role in transforming the company into a market leader in the telecommunications sector. His expertise in operational excellence was further honed during his extensive experience at The Coca-Cola Company, where he held various senior positions. Partha’s deep understanding of consumer behavior and market dynamics was key to turning around several business units, delivering double-digit revenue growth and increased market share.

With an impressive academic background, including the prestigious Sloan Fellows Program at the Massachusetts Institute of Technology (MIT), Partha’s multifaceted approach combines strategic thinking with practical implementation. His leadership style, characterized by a dual role of ‘Thinker’ and ‘Doer,’ aligns perfectly with Tata Consumer Products’ vision to innovate and expand its RTD segment, catering to the evolving preferences of consumers.

As he embarks on this new journey at Tata Consumer Products, Partha Biswas aims to leverage his diverse experience to further enhance the company’s position in the market. His proven track record of driving transformational growth through strategic initiatives will undoubtedly contribute to the company’s success in the competitive FMCG landscape.