Varun Thakar has been appointed as the Director of Brand Marketing at Razorpay, marking a new chapter in his professional journey. Known for his expertise in brand building and marketing strategy, Thakar steps into this role with a rich background spanning multiple industries. His appointment reflects Razorpay’s focus on strengthening its brand presence and expanding its market influence in the competitive fintech space.
Before joining Razorpay, Varun Thakar was associated with Cleartrip, where he played a significant role in redefining the brand’s identity. Over his three-year tenure there, he led initiatives around brand repositioning, the relaunch of the company’s visual and messaging identity, and the creation of a brand book to guide future communication. His efforts were backed by comprehensive research and insights, ensuring alignment with both internal stakeholders and customer expectations.
With over a decade of professional experience, Thakar has built a strong foundation working across sectors like FMCG, Alcobev, and direct-to-consumer (D2C) online businesses. His expertise spans from brand marketing to strategic communication, helping brands connect effectively with their audiences. This diverse exposure is expected to contribute significantly to Razorpay’s ongoing marketing and brand initiatives as it continues to evolve in the digital payments landscape.
In addition to Cleartrip, Varun Thakar has contributed to several renowned organizations throughout his career. His previous roles include working with companies such as Groupon India, PurpleLeap, Pidilite Industries, and AB InBev. Across these roles, he has gained valuable insights into consumer behavior, market dynamics, and brand management, equipping him with the right tools to drive impactful marketing strategies.
At Razorpay, Thakar will be responsible for overseeing the company’s brand marketing efforts, focusing on enhancing its visibility and resonance among businesses and consumers alike. With fintech being a rapidly growing sector, brand differentiation is critical, and Thakar’s role will be vital in shaping Razorpay’s narrative and deepening its engagement with stakeholders. His leadership is expected to bring fresh perspectives to the company’s branding efforts, aligning them with its mission and vision.
As Razorpay continues to scale new heights in the payments and financial services ecosystem, Thakar’s appointment comes at an important time. His experience in handling brand transitions and campaigns will play a crucial role in helping Razorpay strengthen its identity in a crowded market. The company’s focus on innovation and customer-centric solutions makes strategic brand marketing a key area, and Thakar’s leadership is expected to steer these initiatives forward.
With this new role, Varun Thakar is set to leverage his extensive background to drive impactful campaigns and initiatives that connect Razorpay with a broader audience. His blend of cross-industry experience, coupled with a strong understanding of brand dynamics, makes him well-suited to lead the brand marketing function at Razorpay and contribute to its growth journey.