Prasad Joshi has joined Cashfree Payments as Senior Director – Growth & Strategy, marking a significant milestone in a career that spans over a decade in the digital payments and fintech landscape. With extensive experience in scaling growth initiatives and strategic partnerships, he brings a deep understanding of the evolving payments ecosystem and the dynamics of digital commerce in India.
Before joining Cashfree Payments, Prasad served as Head – Payment Alliances at Setu, where he played a key role in accelerating payments integration and ecosystem growth. Prior to that, he led alliances and strategic partnerships at Park+, and was instrumental in building and nurturing key collaborations that contributed to the company’s expansion.
Prasad’s journey also includes impactful roles at Amazon, where he spearheaded the offline expansion for Amazon Pay, and at Paytm, where he managed high-growth verticals such as food, transport, and entertainment. His tenure at Paytm saw him scale multiple categories from inception to multi-crore GMV, while leading regional acquisition efforts across South India.
With his proven track record of delivering results across fintech, e-commerce, and mobility domains, Prasad is expected to further strengthen Cashfree Payments’ leadership in the payments infrastructure space. His appointment signals a strong focus on strategic scaling, ecosystem partnerships, and future-focused innovation at the company.