Veejay Nakra has been elevated as President – Farm Equipment Business at Mahindra & Mahindra Limited, marking a significant leadership transition within the group. With over two decades of association with the Mahindra Group, Nakra brings a wealth of experience in sales, marketing, and strategic leadership, having played a transformative role in strengthening the automotive division through focused execution and global expansion.
Nakra has been a part of Mahindra & Mahindra since the mid-1990s, having served in multiple key roles across the Automotive Sector. Most recently, he served as President of the Automotive Division and Chief Executive Officer for the Automotive Sector. His extensive leadership has been instrumental in driving consistent growth, launching successful products, and enhancing customer engagement strategies, which contributed to the division’s improved performance in highly competitive markets.
His tenure also includes a long-standing role as Vice President – Sales and Chief of Sales & Marketing at Mahindra & Mahindra’s Automotive Division, where he was responsible for leading pan-India sales operations and aligning marketing efforts with evolving customer demands. Nakra’s strong understanding of both rural and urban markets positions him well to now lead Mahindra’s Farm Equipment Business — a key segment with significant impact on the company’s overall performance.
With a career spanning decades, Veejay Nakra’s elevation is seen as a strategic move to harness his deep operational expertise and leadership capabilities within one of India’s most trusted farm equipment brands. His leadership is expected to play a pivotal role in enhancing value delivery to customers while driving innovation and growth in the agribusiness space.