Glyn Yates appointed as Regional Director & GM, Middle East & Africa (MEA) at Urbanise

Glyn Yates has been appointed as Regional Director & GM, Middle East & Africa (MEA) at Urbanise, marking a significant milestone in his leadership journey across enterprise software, SaaS, cybersecurity, and go-to-market strategy. In his new role, he will lead Urbanise's growth and operations across the MEA region, driving regional expansion, customer success, strategic partnerships, and digital transformation initiatives. Prior to joining Urbanise, he served as VDC SaaS GTM Sales Leader – EMEA East and VDC SaaS GTM Sales Leader – ME&CIS at Veeam Software, where he led the go-to-market strategy for Veeam Data Cloud across multiple international markets. Earlier, he founded GTM International, providing fractional go-to-market and sales execution services for technology vendors expanding into the Middle East and Africa. He also supported regional market entry for RONEsoft through GTM International, bringing extensive expertise in SaaS, cloud solutions, enterprise sales, channel development, and regional business growth. #Urbanise #SaaS #DigitalTransformation #MiddleEast #CXOlanesMENA