Technology
Shaun G. Appointed COO at Mamamia: Operational Leadership

Shaun G. Appointed as Chief Operating Officer at Mamamia
Shaun G. has been appointed as Chief Operating Officer at Mamamia, bringing over 11 years of professional experience across commercial operations, business strategy, digital advertising, programmatic media and operational leadership. Based in Sydney, Australia, he steps into the position after progressing through several operational and commercial leadership roles within the organisation, bringing valuable knowledge of its business operations and media ecosystem.
In his new role, Shaun will contribute to Mamamia's operational strategy, business performance and commercial growth, drawing on his extensive experience in managing operational functions, digital advertising systems, sales processes and automation. His appointment follows his recent tenure as Operations Director at Mamamia, a position he assumed in September 2026 before transitioning into the COO role in November 2026.
Before his latest appointment, Shaun was associated with Cartology, part of Woolworths Group, where he worked across sales systems, automation, demand management and pipeline operations. His experience at Cartology further strengthened his expertise in commercial technology, operational processes and the development of systems that support business efficiency and revenue growth.
Earlier in his career, Shaun spent several years at Mamamia, contributing to its commercial and operational functions across programmatic advertising, trading and business operations. His professional journey also includes associations with Australian Radio Network (ARN), HT&E and Conversant Media, where he developed extensive experience in digital media, advertising operations, programmatic strategy and media integration.
With a career spanning more than a decade across Australia's media, advertising and digital industries, Shaun brings a combination of operational expertise, commercial understanding and technology-driven business experience to his new position. His appointment marks another step in Mamamia's leadership development as the organisation continues to strengthen its operational and commercial capabilities.
Topics
- operational
- shaun
- commercial
- business
- mamamia
- media
- operations
- advertising
- experience
- leadership
- appointed
- digital
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