Yuliani Setiadi Joins Burson as APAC Head of Influence & Social

Yuliani Setiadi Appointed as Head of Influence and Social, APAC at Burson Yuliani Setiadi has been appointed as Head of Influence and Social, Asia Pacific at Burson, bringing more than 17 years of professional experience across digital strategy, social media, marketing communications, brand development and digital transformation. Based in Singapore, she will strengthen Burson's regional capabilities, helping clients build and protect their reputations through social-first strategies, integrated communications and influence-led campaigns. In her new position, Setiadi will focus on advancing Burson's influence and social capabilities across the Asia-Pacific region, combining content, digital engagement, influencer strategies and data-led communications to deliver measurable business impact. Her experience in developing integrated digital solutions and navigating the evolving social media landscape is expected to support the agency's efforts to help brands build meaningful connections with audiences. Before joining Burson in November 2026, Setiadi spent more than five years at Edelman, where she held several senior digital leadership positions across Southeast Asia, Hong Kong, Taiwan and Thailand. During her tenure, she worked on digital transformation initiatives, social influence strategies, data-led campaigns and technology adoption, while advising clients on emerging opportunities and risks associated with misinformation and generative AI. Earlier in her career, Setiadi spent over five years with Ogilvy and Ogilvy & Mather Indonesia, where she contributed to business growth, integrated marketing solutions, customer experience, social media and marketing technology initiatives. Her professional journey also includes associations with Social@Ogilvy, Arnold Amsterdam, StrawberryFrog, dentsu international and Radio Netherlands, giving her extensive international exposure across advertising, communications, brand strategy and digital media. With experience spanning Indonesia, Singapore, Hong Kong and the Netherlands, Setiadi brings a broad understanding of international markets and evolving consumer behaviour. Her appointment reflects Burson's continued focus on strengthening its influence, social media and digital communications capabilities across Asia Pacific as brands increasingly prioritise reputation management and social-first engagement.