AÏZA by Amaani, a Dubai-based beauty brand, has become the first Middle Eastern company to be featured on BeautyMatter's 2026 NEXT50 List, joining…

AÏZA by Amaani, a Dubai-based beauty brand, has become the first Middle Eastern company to be featured on BeautyMatter's 2026 NEXT50 List, joining 50 emerging beauty and wellness brands recognized for shaping the future of the global industry. The milestone positions AÏZA as the only Middle Eastern brand in a cohort largely dominated by US-based companies, highlighting the region's growing influence in global beauty. Founded by CEO Shubham Poddar, AÏZA blends traditional Arab beauty rituals and ingredients—such as dates, black seed, saffron, sidr, and bakhoor—with science-backed formulations developed in partnership with laboratories in Korea, Japan, and Italy. The company aims to establish Arab Beauty as a globally recognized beauty movement alongside Korean Beauty, Japanese Beauty, and Ayurveda, bringing the region's heritage and innovation to international markets. #AIZA #Amaani #BeautyMatterNEXT50 #ArabBeauty #BeautyIndustry #Skincare #MiddleEast #CXOlanesMENA